News

At Choose, developing a clear and targeted strategy is essential to making the most of ESG

Speaking to THETOTALBUSINESS | Social+Business Portal - The Total Business ESG & Sustainability Manager at Choose, Alexandros Emmanouilidis, shared his perspective on the critical role of ESG in an era defined by energy instability, climate deterioration, and rising social pressures.

ESG is evolving day by day. It is emerging as a focal point for businesses, and it can serve as a pillar of survival if used in the right way, he commented, stressing that companies that approach ESG strategically and integrate it effectively will achieve tangible results.

ESG is neither just a framework nor simply an ideology. It is a challenge to reimagine what it means to be a business in 2025, not in terms of profitability but through the lens of positive impact on society and the environment.

In his interview, Alexandros Emmanouilidis also addressed how companies can leverage Artificial Intelligence (AI) within their ESG approach, outlining three key principles:

-Integration within a broader ESG framework to ensure clarity in how the technology is used

-Transparency through audit trails, explainability, and independent audits

-Human oversight with a “human-in-the-loop” model

Investor expectations are also shifting. Companies are now being assessed on their ability to manage complex risks. In this context, ESG is not a luxury. It is a fundamental of credibility, Alexandros Emmanouilidis concluded.

Choose's collaboration with Natural Gas  - Hellenic Energy Company for Black Friday not only stood out for its creativity and strategy, but was recognized internationally as an official Rakuten Viber Case Study!

The campaign achieved impressive results:

- 2.53% CTR - 28% above the Greek market average

- 1.8 million + impressions

- 46.000+ clicks

Our approach was clearly performance-driven, and this distinction is yet another validation of the power of strategic thinking, strong client collaboration, and the importance of creating standout campaigns that drive measurable results.

Titled "Blue Friday", the campaign extended far beyond digital — including TV, radio, social media, and additional touchpoints.

 The company's participation in a day dedicated to the professional prospects of Greeks abroad was dynamic

The CHOOSE team was in Stuttgart on Saturday 31st May, in order to participate in the 4th in a row “Career Day” abroad, which was organised by the Ministry of Labour and Social Security and DYPA (Public Employment Service). 

The public response to the event was particularly positive as more than 1,000 visitors and over 30 leading Greek companies from sectors such as energy, tourism, IT, construction, banking, education and health, were present, with the aim of connecting Greeks abroad with the modern domestic labour market.

CHOOSE people had the opportunity to meet talented candidates from all over Germany and from neighboring countries, to discuss the prospects that open up in our country and to explore with them career opportunities in areas such as communication, consulting and digital strategy.

Through real discussions, exchange of experiences and positive energy, CHOOSE managed to create “bridges” with remarkable professionals, remaining true to its corporate philosophy that focuses on continuous investment in human resources. 

“In 2025, ESG (Environment, Society, Governance) is no longer an abstract strategy or a statement of good intentions and is not just about compliance. It has gone to the core of management, influencing the decisions that determine the direction of an organization.

Choices at the level of resources, investments and stakeholder relations are now being made through ESG criteria. Not as an external requirement, but as a criterion of value and resilience. That is, beyond ‘reporting’ what you are doing, being able to demonstrate why you are doing it and how it contributes to a sustainable business model.

At the same time, compliance conditions are becoming more compelling. With the implementation of the CSRD Directive, companies are required to integrate sustainability principles into every aspect of their operations. The obligation for double materiality - to assess both their impact on the environment and society, and how these factors affect their financial performance - brings the need for changes in structures, processes and tools. Some 50,000 companies in the European Union are now subject to updated reporting requirements, and the complexity of ESRS standards and the increased need for data are creating significant pressure to adapt.

Of course, the global picture remains contradictory. In the United States, political leadership after 2024 has reduced the pressure to implement ESG rules by suspending SEC regulations. In Europe, the Commission announced in February 2025 an “Omnibus” package of measures aimed at simplifying the regulatory framework and reducing administrative costs by 25%. It is foreseen, for example, to exempt companies with fewer than 1,000 employees from the application of the CSRD and to postpone the CSDDD until 2028. Although the proposals are intended to facilitate entrepreneurship, they have already raised concerns about a possible deterioration in transparency and an increase in legal risks in cases of poor compliance.

For businesses, the transition is neither easy nor optional. The new reality requires the establishment or strengthening of ESG teams, working with external consultants, investing in monitoring systems and training of management. Many companies are being asked to review their internal governance mechanisms and to link ESG objectives to their business strategy. Organisations that approach ESG only as a compliance obligation risk missing the opportunity to create long-term value and find themselves exposed to investors, customers and regulators.

Of course, the global picture remains contradictory. In the United States, the political leadership after 2024 has reduced the pressure for

ESG is not a matter of fashion, nor simply of social sensitivity. It is the new strategic framework - where business competitive advantage is redefined. And the next step, based on European guidance and market expectations, is to engage boards more closely, align ESG KPIs with operational targeting and establish transparency not only in reporting but also in decision making.

This is the way forward for companies that do not just monitor developments but shape them.”

Choose is entering the field of financial communication and investor relations, strategically expanding the range of its services. With comprehensive solutions that meet the high standards of the stock market environment, the company strengthens its dynamic presence in a sector of critical importance for corporate credibility and transparency. The first implementation of this new service is marked by a collaboration with EYATH S.A., in partnership with its strategic ally, IR Consultants. As part of the project, Choose undertook the design and implementation of EYATH’s investor relations strategy for the first four months of 2025. The program includes:

• Creation of financial results presentation
• Development of accompanying materials and press release for investors and financial journalists
• Organization of the company’s first financial results webcast
• Establishment of stable relationships with analysts

This new collaboration is a natural continuation of EYATH’s three-year trust in ESG matters, with Choose having overseen the creation of its Sustainability Reports for the years 2022, 2023, and 2024. By investing in two critical pillars — ESG and investor relations — Choose combines strategy, communication, and technology, delivering modern and effective solutions to both existing and new clients. Choose aims to offer companies a strong and meaningful presence in the investment market, enhancing their credibility and professional image through a strategic approach and tangible added value.

Choose launches this year’s awareness campaign for skin cancer on behalf of the Hellenic Society of Dermatology and Venereology (HSVD).

Choose has undertaken the creation and implementation of this year’s campaign by the Hellenic Society of Dermatology and Venereology (HSVD), aimed at prevention and awareness around skin cancer.

With the central message "Start Checking Yourself", the new 360-degree information campaign designed by Choose will run throughout May (the month dedicated to skin cancer awareness and prevention), with the goal of emphasizing the importance of prevention and early diagnosis in the fight against skin cancer.

The campaign’s creative concept uses bright and optimistic summer imagery alongside a series of timely questions that spark curiosity and encourage people to make both primary and secondary prevention part of their daily lives:
“Which beach will you chill at and which sunscreen will you grab?”
“How will you enjoy your vacation and where will you check that strange mark on your skin?”

Start checking yourself!

At the same time, the campaign reminds us those annual checkups with a dermatologist, proper sun protection, and avoiding harmful habits are key actions to stay healthy and safe.

Choose's multichannel campaign spans both digital and traditional media, with TV and radio spots, outdoor advertising in metro stations (Athens) and buses (Thessaloniki), social media and digital campaigns (Meta, TikTok, Google), printed informational material, and promotional gifts.

The campaign also includes free skin checks in remote areas, islands, and major urban centers across Greece: Karpenisi, Drama, Kimolos, Thirasia, Ios, Amorgos, Kinaros, Iraklia, Schoinousa, Koufonisi, Northern Corfu, Karditsa, Athens (Korai Square), Thessaloniki (Ag. Sofia pedestrian street), Andros, Samothrace, and Western Samos (Karlovasi & Marathokampos). The goal is to ensure the message of prevention reaches those who need it most.

With this collaboration, Choose and the Hellenic Society of Dermatology and Venereology once again join forces to provide important and reliable information on complex and critical health issues.

About Choose

Choose is an innovative company offering integrated communication, consulting, and technology solutions. With a deep understanding of modern business needs, Choose acts as a strategic partner, helping organizations enhance their image, improve efficiency, and deliver high-quality services to their clients. Through pioneering approaches and cutting-edge technology, the company contributes to the development of sustainable and effective solutions across various industries.

The brand’s new digital and outdoor campaign is underway, as part of a collaboration that will include 360° communication services.  Athens, April 7, 2025 Choose, a communications, digital transformation, and omnichannel services company, is undertaking the communication strategy for Psaradellis, one of Greece’s most established companies in the field of tiles and sanitary ware.  The first step of this partnership is the launch of Psaradellis' new digital campaign, which is already live, along with the brand’s corresponding outdoor campaign displayed at strategically selected locations. As part of their collaboration, Choose will deliver a comprehensive strategic communication, creative design, and promotion plan for Psaradellis across traditional and digital media, aiming to strengthen the company’s market presence.  The visual approach of the new campaign, designed by Choose, is inspired by the Rubik's Cube, strategically highlighting Psaradellis' ingenious DNA, which combines 45 years of expertise, great flexibility in finding solutions and applications for ready-to-install bathroom and other space solutions, and an extensive product range — offering more than 400,000 m² of tiles available for immediate delivery for any indoor or outdoor space, along with flexible pricing policies and installment plans of up to 60 payments. With 7 stores located in Athens, Thessaloniki, and Patras, Greece, and a strong online presence through its e-shop https://www.psaradellis.gr/, Psaradellis represents both international and Greek designers, always following the latest trends in modern architecture. Additionally, it is the only destination offering stock of discontinued vintage tiles and colored sanitary ware from previous decades, providing solutions for those who wish to replace old and worn-out tiles or create new beautiful and authentic spaces. Through this collaboration, Choose and Psaradellis are joining forces to boost the company's brand awareness in the Greek market and build a stronger connection with industry professionals and the wider public. About Choose  Choose is an innovative company offering comprehensive communication, digital transformation, ESG, and omnichannel service solutions. With a deep understanding of modern business needs, Choose acts as a strategic partner, helping organizations strengthen their brand image, improve operational efficiency, and deliver high-quality services to their customers. Through pioneering approaches and cutting-edge technology, the company supports the development of sustainable and effective solutions across all industries.

https://www.youtube.com/watch?v=1jxTaMLpzlY&t=1s

The collaboration aims to strengthen the British company's presence in the Greek digital ecosystem.

Athens, March 31, 2025

Choose, a communications, digital transformation, and omnichannel services company, is taking over the digital strategy of Triumph Motorcycles, the iconic British motorcycle brand, in the Greek market.

As part of this partnership, Choose will be responsible for shaping the communication strategy, managing the social media presence of Triumph Motorcycles in Greece, and developing and implementing a comprehensive digital advertising plan. All initiatives will focus on enhancing Triumph Motorcycles' digital presence and further strengthening its relationship with the Greek audience.

Since 1902, Triumph Motorcycles has been making history, shaping the world of motorcycling, and conquering tracks and roads with landmark models. Today, the brand’s quality, innovation, high performance, and British DNA remain synonymous with the authentic riding experience, setting a benchmark for motorcyclists around the world.

Through this collaboration, Choose and Triumph Motorcycles bring the brand’s thrilling history and future closer to the Greek audience, leveraging the power of digital communication and paving the way for new experiences for two-wheel enthusiasts in Greece.

About Choose

Choose is an innovative company offering comprehensive communication, digital transformation, ESG, and omnichannel service solutions. With a deep understanding of modern business needs, Choose acts as a strategic partner, helping organizations strengthen their brand image, improve their efficiency, and deliver high-quality services to their customers. Through pioneering approaches and cutting-edge technology, the company contributes to the development of sustainable and effective solutions across all industries

A strategic collaboration to develop AI applications that change the way customers and citizens experience the world.

Choose, a leading communications, digital transformation and omnichannel services company, and Satori Analytics, a leader in artificial intelligence and data analytics, announce a partnership to develop advanced applications that will redefine customer and citizen service.

The two companies are joining forces to create solutions that harness the power of AI and big data, responding to the increasing demands for immediate, accurate and personalized service from companies and organizations.

Innovative Solutions with Real Impact

The partnership builds on Choose's rich expertise in Service Centers’ communication and management and Satori Analytics' expertise in the development of Artificial Intelligence technologies and targeted solutions. Together, the companies will help organizations:

• Enhance the service experience through automated, personalized interactions.
• Improve efficiency with systems that speed up the response process and reduce operational costs.
• Enhance accessibility by providing 24/7 support for customers and citizens.
• Create proactive solutions by anticipating needs before they are expressed.

Yannis Detsis, President and CEO of Choose, said:

«At Choose, we understand that the application of AI in the service sector is not only about automation, but about upgrading every point of contact with the customer or citizen. With Satori Analytics, we join forces to create solutions based on continuous learning systems and intelligent data analysis. Our goal is to integrate technology into every step of the service process to deliver accuracy, speed and personalization in a way that is perfectly aligned with market needs.»

On his side, Michalis Georgakopoulos, Founder & CEO of Satori Analytics noted:

«The need for better and more immediate service to citizens and customers is not new. What is new is the innovative GenAI solutions that have come to radically change our experience as citizens, customers and consumers. Our partnership aims to combine Satori's technical expertise with Choose's experience in service center management to deliver real and actionable solutions to a sector that needs them.»

About Choose and Satori Analytics

Choose is an innovative company offering integrated communications, digital transformation, ESG and omnichannel service solutions. With a deep understanding of today's business needs, Choose acts as a strategic partner, helping organizations enhance their image, improve their efficiency and deliver high quality services to their customers. Through innovative approaches and cutting-edge technology, the company helps develop sustainable and effective solutions for every industry.

Satori Analytics is the leading choice in AI & GenAI solutions and services for companies with an international footprint and market leadership in industries ranging from Energy, Manufacturing and Construction, Banking and Insurance, Retail and FMCG.  With a dedicated in-house ΑΙ team and over 30 Generative AI applications in production, Satori's advanced GenAI Product Accelerators - solutions on Customer Service, Customer Experience and Productivity & Automation - accelerate value delivery and have already delivered tangible results to many domestic and international leading companies.