The partnership between Choose and Stratcom was honored with the Gold Award in the category “Best Content Marketing Program | Best in Public Sector” at the 2025 Content Marketing Awards, for their outstanding communication campaign for TEKA (The new auxiliary defined contributions insurance system).

The award ceremony took place on Wednesday, October 8, at Anais Club, organized by Boussias Events.

The campaign’s central message “Check TEKA, Go TEKA. It pays off for you!”, creatively and clearly expressed the philosophy behind Greece’s new auxiliary defined contributions insurance system.

To effectively reach younger audiences, the campaign leveraged one of the most dynamic communication tools of today — content creators. Influential figures recognized for their entrepreneurial spirit, mentoring activity, and thought leadership were selected, including Konstantinos Kintzios, Spyros Andrianos, Giorgos Vagiatas, Christos Kavallaris, and Business Review Greece. These authentic and credible voices connected meaningfully with TEKA’s target audience aged 18–37.

Through a strategic approach and creative media execution, TEKA’s message was delivered in a simple, engaging, and relatable way, emphasizing that TEKA offers every young employee the opportunity to build their own supplementary pension through a personal account.

The new auxiliary defined contributions insurance system ensures transparency, investment returns, and a state guarantee for the total amount of contributions — representing a secure investment in the future of the younger generation.

This Gold Award underscores the power of meaningful and modern communication that combines creativity, authenticity, and genuine audience engagement.

By uniting their expertise and strategic insight, Choose and Stratcom demonstrated that even the most complex institutional and social messages can be communicated in a clear, positive, and inspiring way — with content that motivates young people to invest in their future.

The collaboration between TEKA, Choose, Stratcom, and the content creators proved pivotal in bringing to life the message “Check TEKA, Go TEKA. It pays off for you!”, showcasing how institutional communication can be both impactful and relatable.

This recognition highlights the transformative power of content marketing — its ability to shift perceptions, inspire change, and make a lasting difference.