Syngenta Hellas, a global leader in crop protection and seeds, has collaborated with Choose to develop and implement the communication strategy for promoting its crop protection products, Affirm and Affirm Opti.
The collaboration focused on developing a well-structured communication approach, including the creation of the campaign’s creative concept and the production of communication materials designed to highlight the key benefits and value proposition of both products.
The campaign was built around a unified yet flexible creative concept, tailored to the specific needs of three different crop categories: pome fruits, vegetables, and vineyards. Through targeted messaging and customized creative applications, the campaign effectively showcased the distinctive characteristics and benefits of Affirm and Affirm Opti for each crop application.
As part of the collaboration, the Choose team designed and produced the full range of communication materials across print, digital channels, and social media, developing customized executions for each crop category. At the same time, the team ensured a consistent visual identity and a cohesive communication approach across all campaign touchpoints.
