Choose launches this year’s awareness campaign for skin cancer on behalf of the Hellenic Society of Dermatology and Venereology (HSVD).
Choose has undertaken the creation and implementation of this year’s campaign by the Hellenic Society of Dermatology and Venereology (HSVD), aimed at prevention and awareness around skin cancer.
With the central message “Start Checking Yourself”, the new 360-degree information campaign designed by Choose will run throughout May (the month dedicated to skin cancer awareness and prevention), with the goal of emphasizing the importance of prevention and early diagnosis in the fight against skin cancer.
The campaign’s creative concept uses bright and optimistic summer imagery alongside a series of timely questions that spark curiosity and encourage people to make both primary and secondary prevention part of their daily lives:
“Which beach will you chill at and which sunscreen will you grab?”
“How will you enjoy your vacation and where will you check that strange mark on your skin?”
Start checking yourself!
At the same time, the campaign reminds us those annual checkups with a dermatologist, proper sun protection, and avoiding harmful habits are key actions to stay healthy and safe.
Choose’s multichannel campaign spans both digital and traditional media, with TV and radio spots, outdoor advertising in metro stations (Athens) and buses (Thessaloniki), social media and digital campaigns (Meta, TikTok, Google), printed informational material, and promotional gifts.
The campaign also includes free skin checks in remote areas, islands, and major urban centers across Greece: Karpenisi, Drama, Kimolos, Thirasia, Ios, Amorgos, Kinaros, Iraklia, Schoinousa, Koufonisi, Northern Corfu, Karditsa, Athens (Korai Square), Thessaloniki (Ag. Sofia pedestrian street), Andros, Samothrace, and Western Samos (Karlovasi & Marathokampos). The goal is to ensure the message of prevention reaches those who need it most.
With this collaboration, Choose and the Hellenic Society of Dermatology and Venereology once again join forces to provide important and reliable information on complex and critical health issues.
About Choose
Choose is an innovative company offering integrated communication, consulting, and technology solutions. With a deep understanding of modern business needs, Choose acts as a strategic partner, helping organizations enhance their image, improve efficiency, and deliver high-quality services to their clients. Through pioneering approaches and cutting-edge technology, the company contributes to the development of sustainable and effective solutions across various industries.
