Choose highlights one of its most effective digital implementations, as the campaign it designed and executed for Fysiko Aerio Hellenic Energy Company as part of the “Blue Friday” initiative was recently selected by Viber as an official case study. This international recognition confirms the company’s strong capabilities in designing integrated digital strategies with measurable business impact, through an end-to-end ecosystem that connected data, media, platforms, and user experience into a unified performance-driven system.
With the primary objective of boosting sales through lead generation, Choose developed a comprehensive strategy combining performance and awareness channels, strategically leveraging every touchpoint across the user journey. The media mix included Meta (Facebook & Instagram) as the main lead generation driver, programmatic activations to enhance brand awareness and traffic, and Viber as a key channel within the overall media plan.
Within the Viber environment, Choose activated a combination of placements including Business Messages (BCI), Explore, Post Call, and native formats, creating a consistent and meaningful presence throughout the user journey.
This strategy translated into strong performance for the channel, generating more than 1.8 million impressions and over 46,000 clicks, while CTR reached up to ~8% for the BCI format. In parallel, 128 leads were recorded, despite Viber’s primarily awareness-focused role within the broader media mix.
This outstanding performance highlights Choose’s ability to strategically leverage available channels, transforming even awareness-driven environments into high-performing conversion drivers. The campaign clearly demonstrates that, with the right strategy, Viber can significantly contribute both to brand awareness and conversion generation.
This international recognition further reinforces Choose’s position as a modern business partner that transforms technology into a tangible tool for performance, growth, and transformation.
View the case study: https://www.forbusiness.viber.com/en/success-stories/story/natural-gas-hellnic-energy-company/