As part of its collaboration with the World Health Organization (WHO), Choose stood by its side at a recent milestone event to launch the Quality-for-All platform, the new strategic tool of the Health-IQ program, which promotes a unified and evidence-based system for measuring and improving healthcare across Greece.
The event took place in the fully packed amphitheater of the Ministry of Health, with the entire leadership of the Ministry, healthcare professionals and representatives of the press in attendance. Welcoming remarks were delivered by the Minister of Health, Adonis Georgiadis, as well as the Regional Director of WHO/Europe, Dr Hans Kluge. Dr Kluge’s presence highlights the importance that the World Health Organization attaches both to the work of the Health-IQ program and to Greece’s strategic role in promoting the quality of health services.
Choose, in collaboration with the WHO Office for Quality of Care and Patient Safety, undertook the coordination of the event, including the preparation and distribution of informational materials, attendee coordination, as well as the creation of the visual identity and branding in line with Health-IQ guidelines, effectively transforming the Ministry’s premises with the programme’s colours and aesthetic.
The innovative Quality-for-All platform is a central pillar of the Health-IQ program and utilizes data to improve the quality of healthcare services, placing the patient at the center and positioning the country as a model at the European level.
Choose contributes consistently and actively to promoting and disseminating the Health-IQ program’s results, strengthening its visibility across the country and confirming its role as a strategic partner in initiatives that bring real value to the healthcare community while also improving the patient experience.