CHOOSE S.A. once again partnered with major institutions and organizations, managing their participation in the 89th Thessaloniki International Fair (TIF). The company curated the central concepts of their presence, designed and implemented promotional activities and materials, and organized parallel events with thematic discussion panels and children’s activities — delivering visitors a complete and engaging exhibition experience.
A central feature of this year’s TIF was the presence of three four-digit hotlines — 1555, 1566, and my1521 — where visitors received live information and direct service from representatives. The main objective of CHOOSE and the participating institutions was to showcase the value of simple, immediate, and human-centered service:
a)1555 (Ministry of Labour and Social Security) addressing insurance, employment, and social issues. At the stand, visitors could experience the new “Video Call in Sign Language” service, with specialized interpreters providing support in Greek Sign Language.
b)1566 (Ministry of Health) offering access to all health-related services.
c)my1521 (Independent Authority for Public Revenue – AADE) — facilitating communication between citizens and tax services.
By combining call centers, digital channels, and automated solutions, these services significantly enhance the citizen experience, providing immediate, transparent, and effective assistance. At the same time, they equip institutions with modern tools that support modernization and improve daily operations.
With CHOOSE’s support, several institutions also highlighted the importance of education from an early age through creative initiatives. At the stands of the Ministry of Environment and Energy, the Ministry of Education, Religious Affairs and Sports, and the Hellenic Cadastre, specially designed children’s areas complemented the main exhibitions, giving younger and older visitors alike the chance to engage in interactive activities, learn through play, and enjoy a unique blend of information and entertainment.
More specifically:
At the Ministry of Environment and Energy, experiential games on water and drought helped children understand the importance of sustainable resource management.
At the Ministry of Education’s “School of Tomorrow”, an open and creative space emphasizing three pillars — sustainability, digital transition, and STEM education — young students participated in a variety of engaging activities.
The Hellenic Cadastre invited children to interactive quizzes, offering a simple and entertaining way to learn about property and the organization’s role.
The DEPA Commercial S.A. Group also made a strong impression, with CHOOSE responsible for the full design, coordination, and communication strategy. Targeted initiatives showcased the Group’s position as a modern, vertically integrated energy provider, contributing decisively to Greece’s energy transition.
In addition, CHOOSE supported the Solid Waste Management Authority (FODSA) and the Ministry of Migration and Asylum (TAMEY), managing the overall presence of their stands and effectively communicating their initiatives. Through its contribution to this year’s TIF, CHOOSE ensured that the public gained a thorough understanding of the work and services of each institution, reaffirming its pivotal role in securing their strong and dynamic presence.