The video “Invest TODAY in your own FUTURE “, selected among 261 entries, informs the younger generation about the benefits of auxiliary defined contributions insurance
02/10/2025
The Hellenic Auxiliary Pensions Defined Contributions Fund (TEKA) has earned a significant international distinction by winning the 2025 International Social Security Video Award, in the “Youth” category, for its campaign video “Invest TODAY in your own FUTURE”. The campaign was implemented in collaboration with Choose and Stratcom.
The award ceremony took place on September 29, 2025, during the World Social Security Forum, held in Kuala Lumpur, Malaysia, and organized by the International Social Security Association (ISSA). The award was received by the Consul of Greece in Malaysia.
The TEKA video stood out in a highly competitive field of 261 entries from 96 member institutions across 69 countries. The campaign’s concept, driven by the strategic and creative input of the Choose-Stratcom consortium, was praised for its originality and effectiveness. The video was produced by Steficon and directed by Vardis Marinakis.
Aiming at the new generation of employees , TEKA’s campaign delivers a modern, lively, and optimistic message: investing in your pension is not a distant concern, but a decision that begins today and ensures a more secure future. The creative approach centers on three young protagonists, whose authenticity and energy successfully capture the audience’s attention and make the message even more impactful and relatable.
Mr. Kimon Volikas, CEO of TEKA, stated:
“We are particularly proud of this important international distinction from an organization of global stature and credibility such as ISSA. This award is a recognition of our efforts to communicate the new auxiliary defined contributions insurance system in a modern, clear, and effective way. It is also a distinction for Greece and everything we can achieve in the field of social security by investing in trust, transparency, and the active participation of young people.”
Mr. Giannis Detsis, President and CEO of Choose, emphasized:
“We are truly proud of this international recognition, which acknowledges the creativity and dedication of our team. I would like to sincerely thank our partners and TEKA for their trust and cooperation, which allowed us to bring to life a campaign with a meaningful social message. This award motivates us to continue designing impactful campaigns that inspire, engage, and generate positive change.”
Mr. Vassilios Kavvalos, President and CEO of Stratcom, commented:
“We are proud to have participated in TEKA’s award-winning communication campaign. Its success is the result of hard work and the collaboration of many dedicated and talented individuals. We thank TEKA for their trust and fruitful cooperation on this demanding project. The international recognition of the campaign video reaffirms the power of strategic and creative communication to inspire and mobilize the younger generation to make future-oriented decisions.”