Performance Marketing Manager

Position Overview

The Performance marketing Manager is responsible for planning, executing, and optimizing our clients’ digital marketing campaigns to ensure maximum performance. This role requires a deep understanding of digital marketing channels, data analysis, and a proven track record of driving successful marketing strategies.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies for clients, focusing on performance-driven results.

• Manage and optimize multi-channel digital marketing campaigns, including, SEM, PPC, display advertising, social media.

• Analyze campaign performance data and provide actionable insights to improve ROI and achieve client goals.

• Conduct A/B testing and other optimization experiments to enhance campaign effectiveness.

• Collaborate with internal teams to meet client goals.

• Stay up-to-date with industry trends, tools, and technologies to ensure the agency remains at the forefront of digital marketing innovation.

• Prepare and present detailed performance reports to clients, demonstrating campaign impact and future recommendations.

• Oversee the allocation and management of digital marketing budgets.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 4-5 years of experience in a digital marketing role within a digital agency.

• Proven experience in managing and optimizing digital marketing campaigns across various channels.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and others.

• Experience with A/B testing and other performance optimization techniques.

• Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.

• Strong project management skills and the ability to manage multiple clients and campaigns simultaneously.

• Up-to-date with the latest trends and best practices in digital marketing and measurement.

Why Join Us

• An ongoing professional development in a fast-paced, evolving industry.

• Access to continuous training to stay ahead.

• Work in a modern, inclusive, and collaborative environment designed to help you thrive.

• A competitive salary and benefits package that reflects your skills and experience.