CHOOSE, in collaboration with COSMOTE e-Value and EY, has played a pivotal role in the implementation of the new Taxpayer Service Center (KEF) of the Independent Authority for Public Revenue (AADE), named my1521, recently inaugurated, marking a new era in the interaction between citizens, businesses, and the tax administration.
The my1521 project is a flagship initiative and a central pillar of the digital transformation of Public Administration, offering multi-channel and personalized services through the use of artificial intelligence, automation, and advanced CRM tools.
As a member of the Contractor Consortium, CHOOSE made significant contributions to the design and implementation of:
• the strategic communication and citizen experience plan
• the development of digital tools supporting the new system’s operations,
• the integrated omni-channel service architecture
• ensuring the Center operates with a human-centered approach, transparency, and reliability
• coordination and monitoring of the project’s progress
Leveraging its expertise in digital communication and public service projects, CHOOSE contributed to unifying communication channels into a single platform and integrating modern technologies that enable faster and more accurate responses to citizens.
A Project with Multiple Benefits
The my1521 initiative substantially improves taxpayers’ everyday experience by:
• Reducing repetitive inquiries and bureaucratic delays.
• Providing transparency and traceability for every request through modern CRM systems.
• Laying the groundwork for adopting similar solutions across other areas of Public Administration.
“Participating in the my1521 project is a distinct honor and a significant responsibility for us. Together with our strategic partners, we leveraged our experience and expertise to contribute to the creation of a modern, citizen-friendly service center. my1521 demonstrates that technology, when applied consistently with a human-centered approach, can transform how citizens interact with the state, making daily life simpler and more meaningful for everyone,” said Giannis Detsis, Chairman and CEO of CHOOSE.
Through my1521, AADE is advancing the digital transformation of public services, with CHOOSE playing a decisive role in this strategic milestone, setting new standards for the future of Public Administration.